Editor’s Note: Stand up, be counted
Occasionally, in many aspects of life, countries, communities, businesses, and even individuals, need to stand up and be counted.
As a country, New Zealand has an enviable record of standing up when its people believe strongly in a cause, such as being nuclear-free, international war relief, and giving women the vote. The country’s clean green image is often under scrutiny, and that’s an ongoing cause, along with the trend towards more sustainability, and lowering our carbon footprint.
Various industries have set the bar high when it comes to the above, and a key component of accountability for them is auditing. This ensures accountability during every step of their process, so they can show exactly where their product has gone.Metropol Editor, Lynda Papesch
Metropol stands by its print numbers and distribution, and is proud of the benefits it provides readers and advertisers. Metropol prints 40,000 copies every issue with an estimated readership of 160,000.
We distribute 27,000 copies directly into the mailboxes of households throughout Christchurch. We know exactly the profile of those readers, except for their names.
To provide assurance to advertisers, our print numbers are audited by magazine360.co.nz, and distribution is managed by REACH. This means you can be sure we print what we say we print and deliver to where we say we deliver, for each and every issue.
Auditing is already mandatory in some industries, although not yet in the magazine print arena. That said, being audited is a small step to take voluntarily so that clients know they’re making decisions based on fully verified facts and figures.
